most of the indies like On3p, moment, icelantic, praxis, folsom, etc are producing in small factories or sharing production (like icelantic pressing at Never Summer) most don't produce a large amount and sell out of thier most popular skis early. For instance Icelantic was selling out of the nomads and Moment was out of their Night trains and bibbys. Some have become very good at limiting production to keep prices up.? If they don't produce anything good, they won't last (under the best of situations). I still think many underestimate the impact of them on sales and consumer preferences- hard to argue they are not market influencers to the big guys.
Without knowing the industry, I would expect that the small guys have to be quick to respond to the market, innovative, agile, and still aware that if they hit on a really good idea one of the big guys will jump all over it at reduced prices (aka rocker skis, although I don't know who gets credit for the idea).
Good for Icelantic on limiting production (and probably maintaining quality because of that decision) to slightly less than demand to maintain pricing and profits.
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