Here are some industry stats from the SIA:
To suumarize a few points. Total pairs of skis sold last year including those sold as a system with bindings was 826,000 pairs. Total ski equipment sales in the US was $693m last year which includes online. Total $'s spent at resorts on skiing (which I assume includes lift tickest, rentals, food and equipment and accessory sales was $1.8b. The breakdown is below. Kastle at 600 is a non factor. It is amazing how much talk there is of their skis with the 2% of skiers that are avid!!
Total Number of Snow Sports Participants
Season Alpine Snowboarding Cross Country
2006/07 10,362,000 6,841,000 3,530,000
2007/08 10,346,000 7,159,000 3,848,000
2008/09 10,919,000 7,421,000 4,157,000
Source: Physical Activity Council ? SIA SnowSports Participation Report 2010 These figures represent participants who are 6+ years old and participated in a sport at least once during the 2008/09 season.
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Gender of Skiers and Snowboarders ? 2008/09 Season
Gender Alpine Snowboard Cross Country
Male 63.8% 70.3% 58.1%
Female 36.2% 29.7% 41.9%
Source: Physical Activity Council ? SIA SnowSports Participation Report 2010
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Age of Skiers and Snowboarders ? 2008/09 Season
Age Alpine Snowboard Cross Country
6-12 9.9% 10.7% 7.3%
13-17 11.6% 21.2% 8.6%
18-24 13.1% 27.6% 11.0%
25-34 21.0% 24.8% 23.5%
35-44 17.6% 8.6% 14.8%
45-54 17.1% 5.8% 19.2%
55-64 7.4% 1.1% 9.8%
65+ 2.2% 0.2% 5.9%
Source: Physical Activity Council ? SIA SnowSports Participation Report 2010
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Total Number of U.S. Skier-Visits (In Millions)
Season Northeast Southeast Midwest Rockies Pacific Total
2009/10
(preliminary) 13.3 6.1 7.8 20.1 12.4 59.7
2008-09 13.7 5.7 7.3 20.0 10.7 57.4
2007-08 14.1 5.2 8.1 21.3 11.4 60.1
2006-07 11.8 4.9 7.2 20.8 10.3 55.1
2005-06 12.5 5.8 7.8 20.8 11.9 58.8
2004-05 13.7 5.5 7.5 19.6 10.6 56.9
2003-04 12.9 5.6 7.8 18.9 11.9 57.0
2002-03 14.0 5.8 8.3 18.7 10.9 57.6
2001-02 12.2 5.0 7.0 18.1 12.1 54.4
2000-01 13.9 5.5 7.6 19.1 11.1 57.2
Source: National Ski Areas Association (NSAA) Kottke National End of Season Survey. The NSAA defines a skier/snowboarder visit as one person visiting a ski area for all or any part of a day or night one time. This includes full-day, half-day, night, complimentary, adult, child, season and any other ticket type that gives one the use of an area?s facility. Kottke numbers will be available from NSAA in late August 2010 for the 2009/10 season.
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Products Purchased at Snow Sports Specialty Stores
Season Apparel Equipment Accessories Total
2009-10 $582,547,354 $561,816,248 $632,370,255 $1,776,733,856
32.8% 31.6% 35.6% 100%
2008-09 $598,726,870 $523,832,218 $585,355,794 $1,707,914,882
35.1% 30.7% 34.2% 100%
2007-08 $664,251,136 $563,733,716 $624,826,402 $1,852,811,254
35.8% 30.4% 33.7% 100%
2006-07 $622,598,729 $563,622,139 $586,422,337 $1,772,643,206
35.1% 31.8% 33% 100%
2005-06 $579,172,886 $617,690,007 $599,325,160 $1,796,188,053
32% 36% 32% 100%
2004-05 $546,487,808 $622,995,217 $562,564,919 $1,732,047,944
32% 36% 32% 100%
2003-04 $513,937,507 $641,456,028 $556,509,695 $1,711,903,230
30% 37% 33% 100%
2002-03 $475,820,613 $662,773,389 $569,085,259 $1,707,679,261
28% 39% 33% 100%
Source: SIA SnowTRAK - August 1 to March 31 ? 2002-03 to 2009-10
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Products Purchased Online
Season Apparel Equipment Accessories Total
2009-10 $298,729,338 $132,439,566 $166,220,158 $597,389,063
% of online market 50% 22.2% 27.8% 100%
2008-09 $278,791,332, $115,219,427 $152,503,267 $546,514,025
% of online market 51% 21% 28% 100%
2007-08 $258,847,926 $113,166,387 $119,732,372 $491,746,685
% of online market 53% 23% 24% 100%
2006-07 $189,418,120 $64,408,888 $83,635,678 $337,462,685
% of online market 56% 19% 25% 100%
Source: SIA SnowTRAK - August 1, 2009 to March 31, 2010
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Selected Product Sales Trends at All Snow Sports Retail Shops
Product 08-09 Season 09-10 Season Change in Units
Adult Twin Tip Skis (Flat Skis) 68,248 72,129 5.7%
Adult Alpine Fat (80+mm waist) 65,900 82,787 25.6%
All Alpine Skis 619,605 595,653 -3.9%
Alpine Ski Systems 226,854 231,545 2.1%
Snowboards 552,548 533,151 -3.5%
Randonee/AT Ski Equipment 20,218 22,426 10.9%
Gloves 2,873,451 2,830,632 -1.5%
Helmets 997,718 1,228,506 23.1%
Insulated Parkas 1,645,141 1,741,573 5.9%
Winter Boots 876,795 1,007,251 14.9%
Snowboard Apparel 1,739,107 1,635,620 -6.0%
Source: SIA SnowTRAK - August 1, 2009 to March 31, 2010
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