I think John was implying that, when he described his friend's experience with Miller. But you're right on -- that's where it seems to have started back in the day, and that is often still the entry point for the young skiers today. Enter an Extreme Freeskiing competition somewhere, like Alaska, Chamonix, Chile; get noticed by a film company or magazine or website; get a picture published or a video shot, YouTube perhaps....with the goal of getting corporate sponsorship.
Gary and I have recently read a book by Leslie Anthony called "White Planet -- A Mad Dash Through Modern Global Ski Culture". Anthony is a magazine journalist and writer based in Whistler, and has worked (or still does) for Powder magazine, among others. The book describes, in part, his own journey through the culture of professional freeskiing, and the others in this group that he encounters along the way, virtually everywhere around the globe -- N. America, Europe, Asia, S. America. He is old enough to have been witness to the development of this culture from the very beginning, was a big part of it, and still is today, it seems. Very insightful, and opens a window into the scene, from it's origins through today. If anyone wants a real insider's perspective, this is the book to read. Very well written, too.