Author Topic: Salomon/Atomic moving to on-line model???  (Read 827 times)

jim-ratliff

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Re: Salomon/Atomic moving to on-line model???
« on: July 06, 2012, 09:26:18 am »
If it's just like Shopatron, it's likely we won't be using it much or at all. Everything is at full list. It's great when you really want or need something that you can't find, but beyond that it's just overpriced. That is really not selling direct to the consumer.

I guess we can all stop worrying about our local shops!
Agreed.  That was one of John Nugents points. Those that have been successful are because they provide what the consumer wants. My concern is that the consumer want's low price but actually need's some of the service not associated with lowest price channels.


But interesting information -- I had never heard of Shopatron. And, interestingly, sounds like the Shopatron model still requires the dealer to pre-purchase inventory, so the dealer is assuming all of the risk of the market (bad snow year, the dealer is the one that suffers?).
"If you're gonna play the game boy, ya gotta learn to play it right."