realskiers

  Shopatron is not at LIST, it is at MAP, what every shop will have it at until MAP policies end, usually in FEb/March. The Salomon program will be along the same lines basically trying to save a level of margin that goes to a middleman/seller like a Shopatron. The products that are ordered out of any of these manufacture sites get sourced from the closest dealer that can fulfill the order. This model like a Shopatron or what Atomic/Salomon are doing actually HELP dealers be working with the inventory that they already own.

As far as risk..everything is a risk. The key to it is to know your market/consumer and buy smart. Next year most inventories WILL be short, if you want something that will be hot next year, buy early because everyone..EVERYONE bought short for next year.