realskiers

I can see this as a no-brainer for Vail. 
They are emphasizing the "epic" phraseology, the have the Epic pass, having rights to "epicski" is a logical connection.

But I will be very interested to see if they actually leave EpicSki as it is (even though it clearly makes sense to say so at this time).  I could easily understand them migrating their whole web branding from "www.snow.com" to "www.epicski.com".

Which is a way of saying that I am doubtful they bought EpicSki for the content; I figure they are ultimately just buying the domain name. I hope they got at least $50k for it.