Message #16181

[jim-ratliff]

Max:  I absolutely agree about the role of marketing hooking internal motivations. 

But I do think that most people posting on this forum agree that the ski won't make them better, and yet we all own several (and some own many) pair of skis?  And so the question is why do we? 

Similarly, I'm not even sure that a majority of skiers want to "get better" (or maybe they do and don't have the knowledge to really implement the desire).  Maybe they buy blindly because the store reps push them, or maybe they just want skiing to be easier (without them taking on the burden of truly getting better).