Jim,
My take of Peter's business case is that he sells reviews of '11-'12 season skis based on demo'ing done the previous spring. Who in this forum had access to those skis to provide timely input? What has changed that now makes the collective few posting here more attractive? Just guessing that he would like to grow via mimicking Epic by attracting a larger audience with real reviews of skis available on the market, so that "google" type searches regarding performance of a specific ski bring people to this site.
A past lesson learned is that he does not come to closure quickly. We have not been able to get traction to grow. It's been put forth that the .smfnew format is invisible in 'net searches. So, if growth of this forum is desired, and I think it is, then a future affiliation change may be beneficial, assuming there are no fees involved for our members.
In very many ways, you are the driver of the bus as it's your skills that keep all this bonded together. Keep the communication lines open with Peter to see where it goes, and, I'd love to get to SLC to ski with him, especially if he likes Alta.